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Companies
Whoop
Whoop
Boston, MA
Founded 2012
E-commerce & direct-to-consumer
WHOOP is a performance optimization system that tracks athlete recovery, training, and sleeping hours to help boost performance.
whoop.com|X (Twitter)|LinkedIn|Crunchbase
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News

WHOOP Partners with British & Irish Lions for 2025 Tour to Australia thumbnail image
06/23/2025
WHOOP Partners with British & Irish Lions for 2025 Tour to Australia
WHOOP's partnership with the British & Irish Lions enhances its brand visibility in elite sports, potentially driving growth in consumer engagement and data-driven performance analytics within the competitive fitness technology market.
The British & Irish LionsSport Industry GroupSportcalSport for Business
Whoop's '30 Days of GPT' Initiative Promotes AI Adoption Among Teams thumbnail image
06/16/2025
Whoop's '30 Days of GPT' Initiative Promotes AI Adoption Among Teams
Whoop's '30 Days of GPT' initiative accelerates AI integration in team dynamics, potentially reshaping workplace productivity and collaboration while setting a precedent for other companies to adopt similar transformative technologies.
AOL.comBusiness Insider
Whoop Launches Advanced Fitness Trackers: Whoop 5.0 and Whoop MG thumbnail image
06/05/2025
Whoop Launches Advanced Fitness Trackers: Whoop 5.0 and Whoop MG
Whoop's launch of advanced fitness trackers positions the company to capitalize on the growing health and wellness market, potentially reshaping consumer engagement with personal fitness data and driving competition in the wearable technology sector.
WIRED

Research

Whoop One-Pager
Oura at $225M
Aviron and the Xbox of connected fitness
Andy Hoang, CEO of Aviron, on the unit economics of connected fitness
Apple vs. Limitless vs. Gong
Limitless revenue, growth, and valuation
Strava One-Pager
Limitless One-Pager
Research reports obtained through third party are for informational purposes only.
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