Companies
Whoop
WhoopBoston, MA
Founded 2012
E-commerce & direct-to-consumer
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News
10/18/2025
Whoop Launches New 5.0 and MG Models with 14-Day Battery Life, Emphasizing Subscription Revenue Model Priced from £169 to £349
By launching the 5.0 and MG models with a focus on a subscription revenue model, Whoop positions itself to capitalize on recurring revenue streams, enhancing its financial stability and competitive edge in the wearables market.
10/16/2025
Whoop Files $10 Million Lawsuit Against Polar for Trade Dress Infringement Over Fitness Tracker Design
Whoop's $10 million lawsuit against Polar highlights the intensifying competition in the fitness tracker market, potentially reshaping brand strategies and consumer perceptions as companies seek to protect their design innovations amid rising market valuations.
10/14/2025
WHOOP Raises Over $400 Million in Venture Capital Since 2012, Launches Medical Advisory Board to Enhance Health Technology Innovation
WHOOP's $400 million funding and the establishment of a Medical Advisory Board signal a strategic pivot towards integrating advanced health technology, potentially positioning the company as a leader in personalized health solutions and attracting further investment in the wellness sector.
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