Augment
$1.1B/year Under Armour of health wearables
TL;DR: Whoop flipped the Apple Watch model, monetizing on subscriptions vs. hardware sales, using a screenless form factor that could be worn 24/7 vs. a wrist computer, and focusing on athletic performance vs. general health monitoring. Sacra estimates Whoop hit $1.1B in annualized revenue exiting 2025, up 103% YoY. For more, check out our full report and dataset on Whoop...
First published on 4/15/2026
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