Companies
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Oura
Healthtech
Oura is a Finnish-American company making the Oura Ring, a wearable smart ring that tracks sleep, recovery, and other health and wellness metrics.
$15.1B
+$36.44
26,726.07%
30 days ago
$0.14
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Oura was founded in 2013 in Finland by Petteri Lahtela, Kari Kivelä, and Markku Koskela, building a wearable health tracking device in the form of a ring rather than the wristband or watch form factor that most competing fitness trackers and smartwatches have used, a design choice intended to offer a less obtrusive, more discreet wearable form factor while still gathering meaningful physiological data through sensors embedded in the ring, particularly for sleep tracking, an area where a ring's stable, consistent contact with the finger has proven advantageous relative to wrist-worn devices for certain types of physiological measurement. The Oura Ring has built a particularly strong reputation and following specifically around sleep tracking and "readiness" scoring, a proprietary metric combining sleep quality, recovery, and various other physiological signals into a single daily score intended to help users understand how prepared their body is for physical or mental exertion on a given day, a positioning that has resonated particularly strongly with health-conscious consumers and, notably, with several professional sports organizations and prominent athletes who have adopted the device for detailed recovery monitoring. The company operates on a hardware-plus-subscription business model, requiring an ongoing membership fee for full access to its detailed health insights and features beyond the ring hardware purchase alone, a model that has drawn some consumer criticism but that Oura has maintained as necessary to fund its ongoing data analysis and feature development. Oura has raised substantial venture funding from investors including Dexcom and Forerunner Ventures, reaching a valuation exceeding $11 billion, competing with Whoop and various smartwatch makers including Apple and Samsung that have added similar sleep and recovery tracking features to their own wrist-worn devices.
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